Comments on: Fundraising Letters: Casanova Never Mailed One Love Letter a Year, So Neither Should You

By: Alan Sharpe

Alan Sharpe — Tue, 10 May 2011 19:55:28 +0000

Please explain what you mean by collateral.

By: Rich Rumsey, CFRE

Rich Rumsey, CFRE — Tue, 10 May 2011 10:06:22 +0000

Thanks, Alan. If a shop puts out four pieces of direct mail appeals, how many collateral pieces should be part of the campaign?

By: Mark Brooks

Mark Brooks — Mon, 09 May 2011 18:25:18 +0000

Great post! As I tell my clients, there is a reason you get direct mail in your mailbox, it works! Other charities have their lure in your donors pond why not get yours there too and more than once? Thanks for the post.

By: Alan Sharpe

Alan Sharpe — Sat, 07 May 2011 22:50:40 +0000

Dan, the same principles apply. I would mail at least four appeals a year. Test to find the optimum number for your charity. Alan.

By: Dan Blakemore

Dan Blakemore — Fri, 06 May 2011 19:55:23 +0000

Alan,

You are right on point about mailing more than one appeal per year. Do you have any thoughts about the quantity of mailings to international donors?