Comments on: Avoid Photos in Your Fundraising Letters https://www.expertfundraiser.org/2011/05/20/avoid-photos-in-your-fundraising-letters/ Fundraising ideas and how-to advice for non-profit organizations Fri, 11 May 2012 14:04:43 +0000 hourly 1 https://wordpress.com/ By: Brian https://www.expertfundraiser.org/2011/05/20/avoid-photos-in-your-fundraising-letters/#comment-110 Fri, 15 Jul 2011 01:22:45 +0000 https://www.raisersharpe.com/blog/?p=765#comment-110 Very interesting insight. Let me think out loud…images make the piece feel more informational than personal, and can slow the donor down as she reads through the request for support. Makes sense – I’d love to see a study done on this and whether all donors react in the same way. Would Gen X’ers respond differently to images than baby boomers? How about new versus established donors? I also wonder about different learning styles…perhaps visual people take more away from an image than folks with other learning approaches?

I still feel a real pull to limit text and let images tell the story. As they say, an image is worth 1,000 words. With the amount of mail (electronic or otherwise) we are exposed to daily, I can’t help but want to rise above the “clutter” and tell our story differently. I wonder about innovative ways to use relevant images while maintaining the personalization factor. Thanks for your entry…it certainly has caused me to reflect on our direct mail approach for this year.

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